Wednesday, May 18th, 2022

11 Best WordPress Email Plugins for Marketing, Newsletters, and More

Newsletter Glue is a new option that gives you an easy way to create basic WordPress newsletters. It is targeted more at writers and bloggers rather than businesses or online stores. Think of it as a way to create a Substack-like experience on your WordPress site.

You can create content for your emails using the regular WordPress block editor (AKA Gutenberg). Or, you can automatically publish a blog post directly to your newsletter, which is great if you want to create your own Substack setup where your blog and newsletter content are identical.

Overall, this is a great option for bloggers who are looking for a simple, non-technical way to create an email newsletter. However, you shouldn’t expect automation, A/B testing, or similar advanced marketing strategy.

You’ll need to pair it with your own email sending service, such as Sendy, Mailchimp, MailerLite, etc.

key features:

  • Create a newsletter using the native WordPress block editor.
  • Dedicated blocks to improve your newsletter, such as inserting your latest content or displaying a byline to an author.
  • Publish entire blog posts directly to your newsletter, just like how Substack works.
  • Actually sending emails and managing your customers requires a dedicated email marketing service.

price ceiling: The basic version is available for free on WordPress.org. You can also buy a premium version that adds dedicated blocks starting at $76.

best for: Writers and bloggers who want to create simple newsletters using the basic WordPress block editor.

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