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As an e-commerce company, one of the most important metrics to track is the conversion rate. In fact, the average conversion rate of shopping carts on e-commerce websites is around 2-3%, which means that 98-97% of your visitors will leave your site without becoming a customer. It may seem impossible to overcome, but there are many ways to increase your conversion rate and increase your online sales.
Here are five easy and effective ways to use Social Proof to increase your website’s conversion rate. But, before we get into the list, if you are a beginner and do not know what social proof is, let us first define it.
When people perceive that other people are acting a certain way, they are more likely to behave that way. This works especially well when combined with testimonials, ratings and reviews. To understand why social proof increases conversion rates, you must first understand how it works on an individual level. When we use services like Amazon, we rely on social proof to make purchasing decisions.
You may be wondering what a rating or review has to do with buying behavior, but it turns out that humans are naturally lazy creatures. If we don’t want to, we don’t want to try. If I was looking for zombie books, I’d look at 3-star rated books rather than 5-star rated books – unless all my friends said 5-star rated books were awesome. People buy products based on their desires, not necessarily what you expect them to buy.
Humans are hardwired to desire what others have. Consider this. How many times have you bought something because you didn’t want to give up something that everyone else had? You buy it because you don’t want other people to think you can’t afford it or don’t know what’s cool.
This is true not only socially, but also professionally, especially when choosing a platform. Customers are naturally attracted to social proof, which helps build trust in your brand and increases your chances of conversion. Click-through rates and conversions will increase if you use these methods to incorporate social proof into your website design!
Now, let’s look at the ways in which social proof can help boost conversion rates.
Make sure every product on your e-commerce site has an image, even if it seems obvious. Also, make sure there is a lot of variation in the appearance of these images. If you’re selling ten different types of bicycle helmets, display them all! Show people riding bikes, helmets in use, close-ups of different colors—each with its own image.
This shows customers that you are serious about what you sell and gives them visual assurance that they are getting a good deal. Images are important, especially if you run an e-commerce site.
The truth is that 90% of the information that reaches our brains is visual. As a result, we rely heavily on visuals to decipher information, including potential purchases. With so much riding on website presence, it’s no surprise that social proof plays such a big role in online buying decisions.
Testimonials are a great way to establish your authority on a particular topic or niche. This can do wonders for conversions as long as they are from real customers who are saying nice things about you or your business.
However, there are many types of testimonials. One of them is from a customer who has seen immediate results from using your product or service.
Then there’s what is known as third party evidence, which is when a trusted source says nice things about you and/or says nice things about you or something you’ve done.
There’s no better way to demonstrate that something works than to show real people using it. Include two or three case studies of businesses like yours that saw an increase in conversion rates after implementing Social Proof on their website.
Interview each business and ask them questions such as:
Case studies can provide a more personal perspective and serve as excellent examples for others seeking inspiration.
Not all social proofs are created equal when it comes to generating conversions. Some forms of social proof are ineffective too! So it is important to differentiate between those who will convert and those who will not. Simply put, you want as many positive, non-spamy reviews as possible.
In other words, no one wants fake testimonials or comments from people who have never used your product before—only genuine satisfied customers will help you sell more products.
Take a look at these stats: According to 33% of consumers, they read online reviews in-depth. When researching purchases, 68 percent consult multiple sources. In their decision-making process, 90 percent of consumers rely on consumer opinions posted online by others.
Almost every company, frankly, tries to generate review traffic, but there are two common mistakes that are often made when using them for marketing purposes.
Once again, low-quality reviews are largely ineffective…and usually should be removed. Your reputation rides on your ability to speak!
While it’s easy to delve into vanity metrics, you should also pay attention to other, more qualitative metrics that will help guide your growth. One of these is social proof, or how many people are sharing and discussing your brand online. People will not share you on social media if you are not doing something right or really stand out in some way. However, if they are discussing and sharing their experiences with you, it may be because you are doing something worthwhile (and profitable).
By tracking shares and likes for specific content, you can learn what customers like about your offering (and what parts of your offering they don’t like). Then, from any page on your website, add a share bar so that users can easily share your content with their friends.
Social proof has been used for years, and it has proven its worth time and time again. If you want to increase conversions on your website, Social Proof is a good place to start. This can help build trust and credibility among consumers, improve their perception of you, and increase conversions over time. By building trust and authority among potential customers, you will find that new leads will start coming in. so what are you waiting for? Start implementing it on your site today!
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