5 Best Ways to Find Clients for Guest Posting Service

Are you a freelance guest blogger? Do you struggle to find guest-posting clients? And want to know some odd strategies to find clients for your guest posting service? You are at the right place. 

Guest-posting clients are everywhere. It is a need for every new blog or website owner. According to Google search results, around 3.9 Million new websites are created in a single day. Amazing! Right? So imagine, you are in a market where 3.9 million new clients are entering every day. 

And if still you are struggling to find guest posting clients, then there is something missing in you. You are choosing the wrong strategies to approach the clients. That is why we are here to help you find the best ways to get guest-posting clients.

Here in this blog post, we will discuss the 5 best ways to find clients for guest posting services. So keep reading!

  1- Build Your Brand (Long term strategy)

“Your brand is what other people say about you when you are not in the room” –  Jeff Bezos

Branding is a powerful strategy to beat the competition in the marketplace. Products and services are created in the factories, while brands are created in the minds.

It is a long-term strategy, you will not get the desired results overnight, it takes time, and maybe it takes years to create your brand in the minds of people, but it will be long-lasting. Start small and be patient.

Some useful tips for branding to get guest-posting clients

•  Research and select 5 social media platforms that you find best for guest posting service
• Make an SEO-optimized profile on all 5 platforms
• Build networking around your niche
• Start creating content relevant to guest posting
• Make a schedule and post consistently, 
• Create engaging content, like tips, information, infographics, etc.
• Give time to engage with others’ content like, comment, share, etc.
• Do this without seeing the results for a long time

After some time you will see the magic of doing this. People will start to acknowledge, and remember you, and that way you will establish your brand over time.  And your brand is the solid reason for people to do business with you. After establishing your brand, when you approach the client with the right strategy, they will accept you.

2- Blog Research (From Google)

Blog research from Google is the best way to find guest posting clients. Search Google with the niche-related keywords. Target long-tail keywords to find the best blogs find e-commerce websites because they usually use guest posts to drive more traffic to the website.

Gather blogs or websites, with the metrics such as;

• Domain Authority (DA) below 30
• Traffic should be less than 500

Once you collect the database of the website, then explore these websites, and do a SWOT analysis. Audit the website and find the missing points, for example, the website may have no social media pages, you can check that on different social media platforms, like, Facebook, Linkedin, Instagram, etc. Check all other SEO backlinks.

Now it’s time to approach the client with knowledge about their website. Make a list and point out the areas that can be improved, and suggest to him the best solution. In that way, the client will be impressed with your research findings and you will be hired.   

3-  Research Freelance Platform (Quick and Easy)

This is the best technique to find clients for guest posting. It is very simple, quick and easy. Just research freelance platforms, like Fiverr, Upwork, Seoclerk, Kwork, etc. Search the Gigs that have the most guest posting orders. Find the client’s name who has placed the order, and search for that client’s name on different social media platforms, like Facebook, Linkedin, and Instagram.

Once you find the client, research their profiles and find their website or blog. Explore the website and get the contact email from the website. Make a list of such clients who have placed orders on different freelancing platforms. 

Now pitch them with a customized proposal for guest posting. There is an 80 to 90 percent chance that he will give you the order. 

4- Use Referrals (Friends and Family)

Referrals are very useful in every business, especially in the beginning. You can use referrals in guest posting services. 

Ask your family and friends who are doing business, to refer you to other businesses. Do some guest posting for your friends and family businesses for free, and get referrals from them.

You can offer some free work to prove your expertise in your field. If you show results, they will refer you to someone else. In that way, by a slow and steady policy, you can grow your guest posting business. Once you build your portfolio, it will be easy for you to hunt more guest-posting clients.

Make your first impression the last one with the first client. Do your best to satisfy the client. If you manage to satisfy the first client, remember one satisfied client is worth more than dozens of angry clients. Make a strong bond with the client, and ask him to refer you to other clients.

5- Make Your Portfolio Website (Difficult but Long lasting)

 Make your portfolio website to showcase your expertise in the field you are in. Make some investment in websites, if you can write blogs, it’s fantastic, otherwise, you can hire an expert writer to create SEO-optimized, and engaging content around your niche.

Fill your website with blogs written with well-researched, focused keywords. Do SEO on your website to get ranked on Google. Yes, sure it’s not a cup of cake, but you can do it. It is difficult but not impossible. Once you rank your blogs on Google, then no need to chase the clients, they will come to you.

Final Thoughts

Although, there are several ways to find guest-posting clients. But I have shared the 5 best ways to find clients for guest posting services that I have found helpful. 

The client will not come to you blindly. Why do clients give you business? You have to give them a reason to do business with you. Your branding gives them a reason, your knowledge and research about the client’s business inspires and agrees with them to do business with you.

Researching freelancing platforms to connect with the right clients is the best strategy. You can use referrals as a stepping stone in the beginning.

Finally, making your portfolio website is fantastic, Get ranked your website on search engines, and boom boom.

Got a question? Or need any help, Get in Touch today to know how we can help you elevate your online presence.

FAQ’s 

What is guest posting in SEO?

Guest posting is a powerful strategy that helps boost your online presence, making relevant connections. In simple words, guest posting is to write a blog post for someone else’s website and get back a link to your website. It can be free or paid.

Is guest posting a skill?

Yes, guest posting is a skill. It’s not a skill in itself, but it is a combination of many other soft skills, such as communication skill, content writing skill, marketing, and more.

What are the best ways to find guest posting clients?

There are so many strategies to find a guest posting client. The 5 best practical ways are such as establishing yourself as a brand, blog research, exploring freelance platforms, referrals, and making your portfolio website.

What is the future of guest posting?

The future of guest posting is bright and long-lasting. This is the need of every new blog owner, and there are 3.9 million websites created every day. Every blogger needs connections and the guest posting fulfills this need.