Saturday, May 21st, 2022

5 Ecommerce Photography Tips: Easy Ways to Promote Your Online Store

Online shopping is convenient for its ease and speed, and is becoming more and more popular. And one of the most important factors of online shopping is ecommerce photography. This plays a big role in e-commerce, as a picture is the first thing a potential buyer pays attention to.

We’ve created a helpful post to explain the 5 main reasons you should choose high-quality photos to showcase your products. If you don’t want to lose customers or be left behind by your competitors, we recommend checking out this guide.

1. Brand Representation

Bad photos greatly influence the choice of customers, scaring them off with low-quality products. In addition, they significantly tarnish the reputation of the brand. When you see low-quality photos, the first association that comes to mind is second-hand shops.

As a rule, most such photos are taken with a mobile camera. Since an online store is on a completely different level, you need to take care of the quality of ecommerce photos.

As a rule, the decision of the buyer largely depends on the images on the site. If you use beautiful pictures, the level of sales goes up. Since bad product shots showcase your unprofessionalism, they create suspicion among buyers and reduce the credibility of your brand.

If a buyer cannot see the desired product on the site, they are unlikely to make a purchase because of a lack of confidence in you and the quality of your products. Keep in mind, all the photos you add to the site make an impact on your clients. You must create quality content in a consistent style if you want to increase customer loyalty and brand awareness.

To get high-quality photos showing all the benefits of your products, we recommend taking photos in good lighting, choosing a single background, and using the same size. A white background is a universal option. To remove unnecessary details and focus customers’ attention on the product, learn how to remove the background of a photo in Photoshop (How to Remove the Background of a Picture in Photoshop tutorial).

2. Increasing Search Rankings

Use photos to increase search ranking

To build a successful website, keep in mind that images affect the search rankings of your online store. For ecommerce photography to work, you need to use the right metadata and captions, which search engines will index properly.

If you adjust the content correctly, your photos will appear on the web and in image searches, enhancing your online presence. As you can see, content search engine optimization helps promote your store and increase conversions by making your photos visible to viewers.

If you use original photos instead of stock images, you can share them with other sites and blogs as part of an affiliate program. Affiliates can host your images by linking back to your site. These inbound links also help your online store rank higher on search engines.

We have compiled some tips on ranking options when it comes to image search engine optimization:

  • Naming your image file: Headers like “image01.jpg” will hardly be useful to clients or browsers. We recommend using the exact words that describe the product depicted in a photo. Avoid using long titles and keywords as they can lower your site’s ranking.
  • Alternate text on images: Since search engines cannot interpret the image, they focus on filenames and alternative text. We recommend using alternative text to describe ecommerce photos so that search engines can understand them.
  • Image size and type: Generally, online stores use JPEG images for their websites. This format is available for viewing high-quality images with small file sizes. Since the size of an image affects loading speed, the smaller the file, the faster the site. A slow site affects the ranking of an online store and reduces conversions. WordPress users can try using an image optimization plugin to help.

3. Shareability

Increase sales through the ability to share your images

As the influence of social media grows, it can be a great platform to drive more sales to your website. So, if a user can share your ecommerce photos on their social networks and talk to followers about your brand, you’ll get new leads for free.

According to research, 74% of consumers pay attention to feedback on social media when making a decision about a product. They study information posted by their friends or bloggers, look at photos and read comments.

But we’re not talking about text posts advertising your products. An excellent platform for website/product promotion is Instagram, where users can post with a beautiful picture. This is a great free version for your brand. We recommend considering the Visme social media graphics tool for optimizing your photos for famous sites.

You should make sure that your photos are of good quality for publication. Though modern smartphones come with a decent camera, they can barely compete with the professional devices. We recommend using the services of a professional photographer to shoot your products or buying/renting a high end camera for photoshoots.

A photographer who understands all the intricacies of e-commerce photography and has professional equipment will surely provide you with top notch images. To improve your shots, we recommend editing them yourself or using product improvement services. If you want to edit your images without assistance, learn how to batch edit in Lightroom (How to batch edit in Lightroom tutorial) so you can get the job done quickly.

4. Visualization of the Product

Product visualization essential for ecommerce photography

We recommend using clean and attractive images on your website. Keep in mind, your products must match what you show on the site as 22% of the returns are actually related to the discrepancy between the products and the picture on the website. Add zoomable images so users can see details, or use a photo gallery to show off different product shots.

If you sell cosmetics or home appliances, a picture is enough as the main focus is on the features of the products. However, most categories require more product photos from different angles. Such details help users to make decisions faster.

In addition to showcasing a product, take pictures of how a person might use it. It is worth drawing the attention of customers to the benefits and features of the product. Such shots have a greater impact on the buyers.

Thus, when selling clothes, you can take pictures of the dress on a model. If your product is hand cream, shoot it in normal environment. Keep in mind, photos with a person’s face are more believable.

5. Consolidate Sales

Use photos to drive sales

If you think it is better to add a detailed description of a product instead of a photo, you are wrong. For a potential buyer, the visual aspect plays a big role. Thus, 78% refers to the visual perception of the product during purchase. If there is no photo, buyers are likely to choose another online store.

The majority would not take the risk of purchasing the product without prior evaluation. Since customers can’t touch your product when shopping online, we recommend using high-quality ecommerce photos to capture their attention, increase conversions, and garner loyalty.

Article by Tata Rossi:
Tata Rossi is an experienced photographer and reformer from Bostom, currently working for FixThePhoto, a popular photo retouch service. Tata keeps its readers updated on everything related to photography: useful tips, creative ideas, gear, poses, props, and more. She likes to educate people on how to solve common repair issues, and creates simple tutorials for Lightroom, Photoshop, and other software.

Source link