Saturday, May 21st, 2022

Benefits of headless website architecture

Businesses are facing an important question today, and it is indeed a head-scratcher. With online sales rising in the new world from the pandemic, it is more important than ever to improve your business, educational, or eCommerce website. It may also mean rethinking the entire framework on which your site currently exists.

But you don’t need to bang your head against a wall to turn your site into a better, more secure, more scalable solution. Headless architecture is an increasingly popular approach to website building, and is often the best solution for businesses that require exceptional performance, superior omnichannel capability, and fewer security complications when it’s time to update.

In this article, we’ll dive into the most important benefits of headless architecture for businesses and explain how Atlas, our headless WordPress platform, is making a big impact on the decoupled future of website development.

performance improvements

Headless sites offer a whole host of performance improvements, including faster page loading speeds, increased agility for staging and development, increased efficiency in site scalability, and the easier ability to implement site changes or go live to new digital channels. is included.

During testing, headless websites showed 2x-15x faster loading times than their traditional counterparts, making the implementation of the decoupled architecture an attractive option for enterprise sites that need to store and store lots of data while remaining fast and agile. has to be displayed.

This is especially important for eCommerce sites. A recent study by McKinsey & Company showed that online shopping grew at an astonishing rate during the pandemic—eCommerce saw the equivalent of nearly 10 years of sales growth in just 90 days.

If your site isn’t performing well enough to please the consumers who shop, you could be missing out on your share of the market. By switching to headless, businesses can ensure faster page speeds and provide the best possible experience for their online shoppers.

omnichannel capability

Omnichannel capability is critical to the digital presence of any brand or agency, and WordPress sites using the headless architecture improve the entire omnichannel experience.

Traditional CMS only present information in one way. For example, content on a mobile app has to be differentiated from what is typically found on a website, even if the content itself is very similar. But for modern businesses that crave growth, there are many digital touchpoints throughout the customer journey that you need to pay attention to because they are vital in shaping the way you perceive your brand.

Headless Sites supports digital experiences across all your channels from on-site to in-store, including apps, point-of-sale solutions, push notifications, QR codes, contactless payment options and more.

Switching to headless site building allows companies to create better customer experiences by increasing their opportunities to connect across devices. Plus, the data you collect from your customers on any device can be used to provide a more personalized experience down the line.

Ease of use and increased security

The key to a headless architecture is the transition from a traditional CMS where the front and back-ends are tied together to a decoupled CMS where the front and back-ends operate independently of each other.

For developers and marketers, it helps to improve the overall experiences for their independent roles by giving each of them access to their favorite tools. For developers, this means using popular front-end frameworks that don’t interfere with content management. For marketers, this means easy publication without the potential to accidentally obfuscate important code.

However, the best part of this improved structure is less about ease of use and more about the embedded security headless offers. Decoupling the front-end from the back-end makes it harder for bad actors to access sensitive consumer information.

Headless cuts hackers on their knees by securely storing all the important data you collect about your customers and their habits in a free and well-protected back-end environment that protects your front-end separates from the end.

Atlas is the roadmap to headless success

Headless technology adoption is still in its infancy, and while companies are starting to arrive, it doesn’t have the same level of maturity as traditional WordPress. Fortunately, WP Engine has a long history of great performance. Our goal is to pave the way for our position as a thought leader to lead unencumbered adoption at an enterprise level, and we’re doing it with Atlas.

In fact, we’re already making headless history with Atlas. Recently, Android Authority—the largest online publication dedicated to all things Android—achieved a 6x increase in its Lighthouse metrics, becoming the fastest among competing tech media websites. And they did it by switching to Atlas.

keep your head in a headless game

Learn more about the state of headless by downloading our free eBook or by following us social media—We’ll keep you updated on all the latest advancements in Atlas and how to get started with completely headless technology!

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