Saturday, May 21st, 2022

Competing w/ Derek Gleason

Matt Report for WordPress, SaaS and No-Code Businesses

Competing w/ Derek Gleason


I mentor at a local business accelerator for sustainable startups that have a community impact. Small – no, small – startups that are just getting out of the idea stage. More often than not, this is the founder’s first leap in running a business.

About 6 weeks into this 12 week program, I teach a class on web and marketing. By this point, the founder drowned in information overload. Asking them to learn WordPress is already a huge commandment: to get them to understand SEO + content? They are not ready.

today’s guest Derek Gleeson Have something to say about that. As someone who worked with CXL early on and is now creating content on Shopify, she’s noticed the sheer number of content + SEO projects. We recorded their conversation a while back, which she and I deleted a month or two before I originally booked, so some current events may seem a bit outdated.

I hope you enjoy today’s episode!

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