Sunday, January 23rd, 2022

Cyber ​​Weekend expected to be biggest ever; Is your eCommerce store ready?

Austin—October 19, 2021—This year’s traditional holiday shopping period is shaping up to be the biggest eCommerce shopping period ever, led by the five-day Cyber ​​Weekend, including Black Friday, Small Business Saturday and Cyber ​​Monday.

A recent report by Deloitte projected eCommerce sales to increase by up to 15% in 2020 compared to the same period. The report states that 2021 eCommerce holiday sales are expected to reach between $210 billion and $218 billion this season.

Yet many eCommerce retailers find themselves unprepared for increasing traffic to their sites. With Black Friday/Cyber ​​Monday kicking off the holiday shopping spree, many retailers are concerned about poor vendor support, lack of scalability, unnecessary downtime and security concerns as they prepare for this cyber weekend.

Seth Halpern, Senior Vice President and General Manager, Small & Medium Business Segment at WP Engine, said, “We know how to find the right solutions for e-tailers of all sizes to be fully prepared for Cyber ​​Weekend and beyond. are struggling.”

“As many eCommerce sellers make the most of their annual revenue during the holiday shopping season, starting with this five-day period, it is important that they have access to their sites to keep their sites running smoothly and open for business. Have the right technical solution, and they can provide the right options to help their customers convert from browsers to buyers.”

To learn more about the challenges retail eCommerce sellers face and the solutions to overcome them, register for “Essential WooCommerce Tips for Ensuring the Best Cyber ​​Weekend”


Preparing for the Shopping Blitz

The growth of online shopping activity in 2020 fueled what was already a booming eCommerce marketplace.

In 2019, for example, eCommerce sales reached $600 billion in the US alone, accounting for more than 10% of total retail sales. In 2020, that number increased to $794.5 billion, up 32% year-on-year, representing more than 14% of total retail sales.

When it comes to the actual online shopping experience, customers are very clear in their preference for improved search functionality through technologies like Elasticsearch. For online store owners, this is an important imperative, especially when you consider that 43% of shoppers on retail sites go directly to the search bar and spend more than twice as much as other shoppers who don’t search. The overwhelming majority of online shoppers (68%) say they will never return to a site with a poor search experience.


WP Engine and eCommerce: A Powerful Solution for Cyber ​​Weekends

For retailers who want their eCommerce site to be up to 40% faster and up to 18% increase in sales, WP Engine offers a dynamic eCommerce solution that helps e-tailers build a stunning, mobile-friendly WooCommerce site quickly and easily. Allows for easy making.

Owners will be able to perform fast-paced product discovery that can increase revenue; Customize an existing online store or create a new one with the quick setup wizard; Take advantage of ready-to-use eCommerce themes; Use drag and drop tools and WP Engine’s automatic plugin updates to add content and products in seconds, which save valuable time and allow store owners to rest easy knowing that their site is secure and updated .

The WP Engine eCommerce solution is the easiest way to start or grow an eCommerce business on one of the fastest and most secure WordPress platforms in the industry.

  • Enjoy the advanced search features of Instant Store Search powered by ElasticPress with just one click and experience up to 18% increase in revenue for stores that enable it.
  • Easily launch and customize a WooCommerce store with a fully customizable store builder and easy-to-use design tools, or easily migrate an existing WordPress store from another host.
  • Drive more sales knowing your store is hosted on industry-leading infrastructure optimized for site speed, security and scalability
  • Get the latest features and security benefits with automatic site and plugin updates from WP Engine’s Smart Plugin Manager.
  • Take advantage of 24x7x365 support from WP Engine’s award-winning WordPress experts.

Customer Testimonials

“By embracing WordPress and other open source systems while building on WP Engine’s platform, Great American Cookies has completely crushed its foray into digital commerce,” said David Feldman, 3 Owl’s founder and strategy director. “Combining our skills in the design and implementation of this solution with all the tools and benefits that come with building on WP Engine’s platform allows us to quickly provide Great American Cookies with an enterprise-grade eCommerce solution.” “

“Between our ability to build custom, enterprise solutions based directly on our customers’ needs, and the security, performance, and peace of mind that come with WP Engine, it’s a combination that really sells itself,” says Nick Mears, Head of Digital on delivery, an eCommerce solution built for Gregory Jewelers, said Frank.

“We explained what we were looking to do, and we provided some background about the traffic and the number of users who are visiting the site,” said Mark Keegan, senior manager of digital transformation. Metcash. “WP Engine was fantastic and got back to us with their recommendations within a few hours. They aligned exactly what we were hoping for, so we pulled the trigger, and got our site up and running within a few hours. Within, the niche was up and running, without adaptation.”

To learn more about the challenges facing retail eCommerce sellers and the solutions they’re using to overcome them, register for “Essential WooCommerce Tips for Ensuring the Best Cyber ​​Weekend”

At this Ignite virtual event, October 27th at 11 a.m. CDT, Kristy Chirinos, Partner Community Lead at Codable; Sam Gomes, Head of Business Development and Partnerships at SouCal; David Vogelpohl, VP of Development at WP Engine; And Alex Zuniga, WP Engine senior solutions engineer, will discuss one thing retailers need to do to make sure their WooCommerce store not only survives, but thrives throughout the holiday period from Cyber ​​Weekend. They’ll also share specific strategies eCommerce sellers should adopt immediately, and must-have WooCommerce add-ons and plugins that will take their eCommerce stores to the next level this holiday season (and beyond).

For more information about WP Engine’s eCommerce solutions, visit https://wpengine.com/ecommerce//.

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About WP Engine

WP Engine, a WordPress technology company, provides the most trusted and trusted brand and developer-focused WordPress products for companies and agencies of all sizes, including WooCommerce Hosting, Managed WordPress Hosting, Enterprise WordPress, Headless WordPress, Flywheel, Local and Genesis. WP Engine’s technological innovations and award-winning WordPress experts help power over 1.5 million sites in 150 countries.

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Eric Jones

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