Saturday, May 21st, 2022

eCommerce Marketing for 2021: Leading Your Brand to Success

The world of eCommerce has been forever changed by the COVID-19 pandemic, which has created panic across the globe. Online retailing is one of the only industries in the world that has actually seen significant growth due to the pandemic.

In fact, many eCommerce businesses have reported Black Friday-like sales every day during the hard lockdown. with high traffic, conversion, and sales, eCommerce stores will have to scale up their operations and streamline their processes increasingly.

Non-online retailers need to fully expand their business and expand into the eCommerce space. So, whether you’re an existing eCommerce store, looking to grow your brick-and-mortar business, or kickstart your online empire, we took a look at some of the strategies you need to take to get your business to where it is. where it needs to be.

1. Strategize Your Social Media Posts

Don’t just go blind on social media. Start with a plan, content strategy, and calendar to make sure you’re getting the right content to be seen by the right audience.

We highly recommend that you spend some time researching and understanding your customer and audience. Each platform is also different and will have different followers, who may have different demographics, interests, and behaviors.

Tiktok is generally a young audience looking for entertainment. Facebook has a huge demographic, and users are likely looking for educational content and can be informed on the platform. Instagram, on the other hand, is a more visual platform. Requires less content, but has more hashtags and keywords than Facebook.

It is also worth researching the optimum time to post content on each platform. Each platform has its own peak time of interest and traffic. NS best time to post on instagram For example, may not be the same as Facebook. So, research it, and track the success each posting time for your company.

This may sound incredibly resource-intensive, but luckily, there are a number of online tools that allow you to schedule content for the day on the platform, which will be sent at the allotted time.

It is also important to note that your content should be the same across all platforms. Keep the topics the same for the week, and keep your content the same, just tweak the formatting and post structure according to the platform.

2. Launch an App to Increase Conversion Rate

Apps not only increase engagement with your customers but also significantly increase conversion rates and reduce cart abandonment. Once a customer downloads the app and enters their details and information, they will not need to do it again. One of the biggest reasons for abandoning cart is the lengthy process of endless form filling.

Customers just don’t want to refill long forms on sites or create profiles more than once. In fact, should a customer be able to go through the full sales funnel in two easy steps, cart abandonment is significantly reduced, and conversion rates increase.

So, are you launching your new site soon, try and launch an app at the same time to promote customer loyalty. Encourage your customers to download the app and create a profile with discounts, free delivery or special offers. You can then use push notifications to engage your customers and encourage them to come back and convert.

However, make sure you keep push notifications and engagements to a minimum. Due to too many interactions the customer will disable the service and will not check the app frequently.

An app can seem like a resource-heavy initiative, especially if you are launching your website and spending money on it. However, in the long run, the ROI is worth it, and if you’re smart about it, you can use current software and mobile app platforms to help you build an app.

You won’t need to build it from scratch, but can use normal templates and start it from there. If you see it succeed, you can shift to a fully fledged app.

3. Create Viewable Content

Content is one of the major marketing strategies for digital marketers globally. Not only is it important to enhance your SEO, but it gives your brand a sense of authority.

Your content will need to be informative, educational, empowering and entertaining for your customer. Provide them with information they can actually use that relates to your brand. Take, for example, an online pet food and accessories retailer. Informative posts like ‘5 Foods Not to Feed Your Dog’ or ‘4 Signs to Watch Out for in Your Cat’ will be topics your customer will want to read about.

Not only that, by using the right keywords, you can be sure that your highly researched and informative blog will be the first to come when they Google it. You can then add CTAs to your products (some that happen on that particular week) and increase your conversion rates that way.

Next, get your stuff out there. Share it on all your social media, send it to your database in email and send it to affiliate sites. Not only can you use influencers and micro-influencers to collaborate on content, but you can also send it to other sites.

Link-building is a key SEO Strategy used by marketers to get their site ranked high. Google will regularly scan your site, picking up the keywords, but they will also explore other sites, seeing what they are linking to. If you are building a link with an official site, Google will rank you higher in the search. Remember though. It’s quality over quantity, so make sure you do some research into your affiliate partners first.

4. Measure, Monitor and Test

Many marketers overlook this important process, and we cannot stress enough how important it is to your marketing strategy. When you send emails or share your content on social media, you need to measure how successful the efforts were.

Fortunately, social and mailing platforms give you insight into email and post reach, click-through rates, and open rates. But, you can also check it on your site Google Analytics. You can see how much traffic your site actually gets from email or social posts and you can see how the traffic behaves on your site. You can see the bounce rate for each attempt, the path taken, as well as your conversion rate.

This will help you plan your future content. By simply knowing how much traffic each post garnered, you can figure out what’s attracting your customers and audience, and plot the future path of your content.

final thoughts

Throughout your marketing strategy, it is important to keep the customer journey in mind at all times. Your brand will need to be reflected and expressed through each touchpoint. Whether your customer is logging in from Facebook or reading your blog via email, make sure each point is amplified to surprise and delight your customer. Having a standard tone and brand will allow the customer to identify you easily, and allowing the customer to engage at every stage will increase your conversion rate.

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