Saturday, May 21st, 2022

GetResponse Review » A Powerful Email Marketing Platform

GetResponse is one of the most well-known email marketing platforms, competing against the biggest names in the industry.

In this post, we’re going to take a closer look at the service’s email marketing platform to see what it has to offer in terms of email forms, email presence, and segmentation.

This is part of our email marketing blog post series. So if you are also interested in other email marketing tools, check out this post: Comparison of 5 Powerful Email Marketing Tools – Which Is Best?

But now – let’s get started with our GetResponse Review!

GetResponse’s Email Marketing Platform

Source: GetResponse

GetResponse has an impressive email marketing platform to offer, complete with multiple signup form styles, email templates, an email builder, and landing pages.

The best part is that the platform’s user interface for the main dashboard is clean and uses a card-based layout full of widgets. Shortcuts for different parts of the application and the website of the forum as a whole.

some are predefined widgets Waiting for you when you first create your account. You can drag and drop them, remove them and add new ones. There are over 15 widgets to choose from, though most serve as quick-look analytics for various points of data, including list size, workflow, conversion funnels, and signup sources.

GetResponse WidgetsSource: GetResponse

We are going to cover the following features of GetResponse’s email marketing platform in this section:

  • email form
  • Landing Page
  • email template
  • email creator

Let’s start at the top.

email form

You have three options when it comes to creating forms:

  • Choose from a wide list of premade form templates
  • Creating behavior-based forms, such as pop-ups and sticky bars
  • Using the platform’s generated HTML code
GetResponse - Form TemplatesSource: GetResponse

GetResponse’s Form templates are really well designed, and there are dozens to choose from. As soon as you select a template, you are taken to the form builder, which is mandatory as there doesn’t seem to be any other way to build a simple form outside of the plain-html option.

Luckily, there are many templates to choose from, as we just mentioned, and removing elements from a premade form is easy. In fact, if you’ve ever used a page builder like Elementor or a form plugin like WPForms, you already know how to use the GetResponse form builder.

GetResponse - Form BuilderSource: GetResponse

it uses the same drag-and-drop interface, allowing you to add a variety of different elements to your form. GetResponse also gives you a way to add a consent field, which keeps your email marketing strategy in line with Europe’s GDPR regulations.

Like page builders, each element you add to your form has its own set of layout and style settings. NS thank you or confirmation message is also customizable and displays within the stylized parameters of the form rather than being a simple scrap of text on your page.

Perhaps the best feature of GetResponse’s form builder is the fact that you can Add variations for quick and simple A/B tests. It duplicates the form for you, allowing you to make subtle changes to variants so you can test colors, different marketing messages, different background images, and more.

You can essentially add as many variants as you want.

other forms

GetResponse - Pop-up FormSource: GetResponse

There are seven types of GetResponse behavior-based form, which includes the standard pop-up form, a shake box (a pop-up form with a simple shaking animation), a welcome mat, a sticky bar, and an exit-intent pop-up.

They are not as customizable as the forms you can create with templates, but they will help you implement the Keyner strategy into your email marketing strategy. This is in comparison to the big names in the industry, such as Mailchimp, which only allow you to create a single, lackluster email form, while requiring you to rely on third-party tools to create the forms listed above.

GetResponse - exit-intent pop-upSource: GetResponse

with him plain html email form, you choose from a short list of elements to add to your form. GetResponse will then generate a snippet of code for you depending on where you want the form to be displayed on your site.

WordPress users don’t need to worry about the latter method, though, as in GetResponse. Direct integration with CMS and WooCommerce Which make it as easy as possible to add forms to your site.

Landing Page

GetResponse - Landing PageSource: GetResponse

GetResponse Offers hosted landing pages Complete with an embedded email form. Choose from dozens of templates with cutting-edge designs, or start over with a blank template. There are enough templates to suit a wide variety of marketing objectives.

However, “blank templates” aren’t exactly empty. They have predefined layouts instead of predefined ones, so you can fill in the blanks with your own content.

GetResponse - Landing Page LayoutSource: GetResponse

The UI for landing pages is similar to the UI used in the form builder. You can create variants in the same way.

create email campaign

Creating and sending emails to your customers is incredibly straightforward with GetResponse. You configure your campaign on one page, choose which list to send it to, add a subject line, and select individual recipients (segments and tags).

Of course, you’ll configure the design aspect of your campaign on another page. Like email forms and landing pages, GetResponse has dozens of email templates to choose from.

GetResponse - Email TemplateSource: GetResponse

There are also four blank templates, one of which is actually empty. it allows you Save your own designs as templates for later use.

The biggest drawback of GetResponse is that they don’t give you any way to send purely plain-text emails. Plain-text email is included with all emails, but the HTML version will always be displayed first. Members must choose to read your email themselves in plain text.

This is unfortunate because many marketers prefer to use plain-text emails because they are more likely to stay out of customers’ spam folders. Plus, plain text emails look more natural because they appear similar to the type of emails customers are receiving from friends, family, and coworkers.

Along with that, the email builder is minimally customizable so that you can easily create simplified HTML emails.

GetResponse - Email BuilderSource: GetResponse

Its UI differs from that of the form and landing page builder, but it’s just as comfortable with Drag-and-drop functionality. You can add sections with different column layouts and insert basic elements, including ecommerce-based elements such as products.

You can also save the individual blocks you create block templates for later use.

After you’ve finished designing your email, all that remains is the tracking and scheduling. Click-tracking is available through GetResponse and Google Analytics.

As far as scheduling is concerned, you will be able to send emails immediately or at a specific time and date. The platform also has a feature called right time Which will send your email at a time when it gets the most engagement.

segmentation and automation

GetResponse offers several ways to organize customers:

  • create multiple lists
  • Grouping customers into segments based on certain conditions
  • Applying tags to customers through workflow automation

There aren’t many reasons you might need two lists, so we’ll discuss GetResponse’s segmentation capabilities based on splitting a single master list.

Through the platform’s segmentation and workflow automation features, we can potentially organize customers in the following ways:

  • Adding a customer to the “Customers” section if they have purchased at least one product.
  • Adding a customer to the “Non-customer” section if they haven’t made a purchase yet.
  • Applying tags to specific products purchased by customers.
  • Tag based on customer interest.
  • Implementing a “newsletter” tag for subscribers who want to receive your regular newsletter.

There are many conditions you can apply to segments and there are several workflow setups you can create to apply tags. However, the above list is an easy way to organize your email list and gives you multiple ways to send targeted marketing messages to customers, and it’s easy to set up.

Segments are applied through conditions that you will configure via a series of dropdown menu options.

GetResponse - ClauseSource: GetResponse

You will assign tags through workflow automation.

GetResponse - Workflow AutomationSource: GetResponse

Other forms of automation

GetResponse’s autoresponder feature isn’t as useful, as it lets you send an email on a specific day after a specified time after the day a customer first subscribed to your list. You also can’t choose a specific recipient to send the autoresponder.

it is best to use marketing automation And this workflow editor Instead. These two features allow you to send a welcome email chain, a different set of emails for each interest you want to tag customers, email courses, transactional emails, and more. In fact, there are over 40 pre-configured marketing automations for you to choose from.

GetResponse - Marketing AutomationSource: GetResponse

Lastly, GetResponse has a funnels feature that you can set up to build your email list, sell products, or promote a webinar thanks to GetResponse’s built-in webinar platform.

Either way, the funnel is the same for each. You create a landing page with a signup form, add a download or purchase page, then create a welcome email.

GetResponse - Lead Magnet FunnelSource: GetResponse

This is definitely a unique feature that will allow you to track the success of individual campaigns for key marketing goals.

final thoughts

GetResponse is a powerful email marketing platform that is easy to use and as simple as setting up, especially if you use WordPress. It has every major feature you need as an email marketer, allowing you to send sophisticated emails that have attractive designs and target customers based on a variety of different parameters.

It is much easier to use than Mailchimp. Plus, its templates use more modern designs, and it allows you to create multiple signup forms as well as multiple signup forms.

Some features we didn’t mention or hardly mention like ads, webinars and push notifications for the web. These features make GetResponse very much a competitor to Mailchimp. You can create ads for Facebook, Instagram, Google, Twitter, Pinterest and LinkedIn.

Plus, the webinar platform gives you the opportunity to use one of the most effective growth strategies that you can use to build your email list, without relying on any third parties.

As for pricing, GetResponse appears to be an affordable option at first glance, but upon further inspection, you’ll notice that they are significantly more expensive than competitors like MailerLite and ConvertKit.

Plans start at $15/month for up to 1,000 subscribers, but if you want to use the workflow editor, webinars and sales funnels, or even something similar, you’ll get $49/month for up to 1,000 subscribers. Monthly upgrade. As simple as tag customers to segment them even further.

Prices increase in increments of 2.5k, 5k, 10k, 25k, 50k and 100k subscribers. After that custom plans are available.

Luckily, the 12-month and 24-month plans are discounted, and a 30-day free trial is available.

Try GetResponse

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