Wednesday, May 18th, 2022

Helping WooCommerce Store Owners With WP Engine

Himanshu Rauthan, MakeWebBetter

As part of our Customer and Technology Spotlight series, this guest post by makewebbetter Co-founder Himanshu Rauthan explains how WordPress and WP Engine’s eCommerce Hosting Plans We provide solutions for a wide range of customer needs and demands that are often encountered when building a successful WooCommerce store.


Learn more about WP Engine’s new hosting solutions that make WooCommerce up to 40% faster and 18% better at increasing sales.

Enjoy Himanshu’s thoughts on how MakeWebBetter delivers value for your WooCommerce customers on WP Engine…

One-Stop Solution for WooCommerce

WooCommerce needs no introduction, nor does its flexibility and user-friendliness. The online store platform is home to over 4.4 million websites and has the largest market share among all eCommerce platforms.

When we talk about such a large number, it is also important to focus on diversity. Diversity in site requirements, diversity in online business models and diversity in content delivery and delivery. What happens when you have such a wide range of online store requirements from your customers?

let me help. You look for a solution where all of your customers’ needs are met purposefully.

Feather makewebbetterWe’ve been building specialist solutions in the WooCommerce niche since 2016, and WP Engine Our one-stop solution has become to help our WooCommerce prospects.

Throughout this article, I will talk about the various ways that WP Engine makes life easier for our customers and consequently our team as well.

Ease of switching between environments

WP Engine makes it easy to copy environments in production, staging and development

The concept of the environment is critical to site development and troubleshooting any issues. There are three types of environments available, all of which operate independently: development, staging, and production. All issues and development tasks can be solved separately in these environments without much hassle and then copied to production as needed.

Note: With WP Engine, you can add a total of three environments per site at no extra charge, as your hosting plan limits are per site and not per environment.

All environment creation and deletion setup is managed in WP Engine’s user portal and is fairly easy to deal with. Unlike some other hosting providers, you don’t have to request the creation and management of these environments every time you need them.

using the copy environment tool, copying your site version from one environment to another couldn’t be easier. We’ve made really good use of this simple action to move development work from development environment to staging and then to production (live) for our customers.

transferable sites

Having just discussed the environments and their transfer, I must definitely mention the workings of transferable sites and their benefits. A site is the combination of all three available environments i.e. development, staging and production. With WP Engine, you can create an unlimited number of transferable sites and environments, without adding to the total site limit of your hosting plan.

When we are working with clients for site development, there are many incidents where we have to make changes and improvements to our project(s). Transferable sites help us do exactly that without using a billing site.

Transferable sites can be easily transferred to a different WP Engine account and if you want to transfer the environment to another account, that too can be done separately.

Easily connected with local WordPress for better development

Ask any development team about the importance of the WordPress environment on their local machines and you’ll hear a unanimous affirmative answer. Using a local environment, a developer can work on projects at scale and complete entire websites before taking them live.

To simplify the WordPress development experience, WP Engine has another free solution called Local. With Local, you get multiple developer tools, demo URLs, SSL support, integration with WP Engine, and more.

Once a website is created, they can be easily transferred to any hosting provider, including WP Engine. Our team has primarily leveraged this tool to provide quality sites to our clients.

Site optimization to handle peak traffic

Many of our customers (and yours) face the challenge of heavy seasonal trade and traffic. Some of their websites include media-rich assets that directly affect the loading time of the site. Add to this the large influx of visitors during the festive sales season, and the huge challenge of maintaining a minimum bounce rate and time spent on the site arises.

We have seen a lot of change in page display Simply by migrating these sites to WP Engine. , and the built-in page performance tools within the WP Engine dashboard provide more information with recommendations to consider.

For site migration, WP Engine Automatic Migration The plugin and automated process make everything a breeze. if you want to execute Manual migration process, that’s all right. Even migrating multiple sites, we didn’t face any problem which proved to be a game-changer for our prospects preparing their websites for the increase in traffic .

SEO friendly theme support

One of my favorites on the list.

As far as website appearance and performance is concerned, the use of Genesis Framework as the parent theme along with the StudioPress theme is the best thing you could ask for. WP Engine deploys this combination into its suite of themes (which are free for all customers), empowering seamless customization with important security updates.

Search Engine Optimization (SEO) is a must for online visibility nowadays and this framework fully supports it. SEO is important for all eCommerce websites as it helps with digital marketing and WP Engine provides block-based SEO-optimized themes for creating landing pages for WooCommerce stores.

Provides full support and access to WP Engine premium Genesis themes and site-building tools

As far as Google SERPs are concerned, we all understand the importance of a mobile friendly website and having a theme that works well on mobile devices is paramount.

With WP Engine, you get a range of mobile-friendly and responsive WordPress themes that work well for your website’s online visibility. SEO-friendly websites are very popular among customers these days and with WP Engine, we have consistently been above our customer satisfaction mark.

No worries about browser cache

Another great advantage of hosting client sites with WP Engine is that there is no need for any caching plugins- their team handles it all on the server side. This is a huge boost in the loading times of web pages, especially for returning users.

With Ever Cache, all the concerns regarding cache are easily resolved and the good thing is that everything is on autopilot. WP Engine’s platform architecture accounts for the highest cacheability sites, which can boost performance to another level.

Our customers’ concerns regarding managing huge seasonal traffic flows are often allayed with WP Engine’s cache-handling.

Application Performance with New Relic APM

If you or your client is an advanced WordPress user, you are going to love the Application Performance Monitoring (APM) tools offered with Engine’s platform. Together with digital intelligence leaders New Relic, it is now possible to troubleshoot issues and find bottlenecks in website performance faster.

APM helps in analyzing the behavior of sites based on users, and when we build custom APIs to meet the needs of the mobile app. In addition, it assists in monitoring any server-side errors or logs.

With real-time monitoring of the website as a whole, adding and checking all the different pieces of code across sites, APM speeds everything up and improves loading times. We have tested it for some of our clients’ sites and they have found it to be a wonderful addition.

Hub of top-notch WordPress plugins and tools

WP Engine is a real vault that includes a plethora of powerful WordPress solutions that cover a wide range of aspects including performance, security, design, development, marketing, and more. Their solution center is the resource for all plugins, themes, frameworks. You may be looking for services, etc.

Some notable solutions include WP Smart Plugin Manager and WP Engine Automated Migration, which lists premium plugins like OptinMonster, Gravity Forms, Elementor, WP Rocket, Yoast SEO, Beaver Builder, and many more.

These premium solutions always bring a smile to the faces of our customers and other customers around the world as they do not have to go anywhere else to customize their store. WP Engine also provides a list of disapproved plugins on its platform, ensuring that you are notified of their existence before they become non-persistent.

24×7 support from WordPress experts

From setting up a WordPress site to troubleshooting, the WP Engine support team is always there to help you. In our initial days, we used to need help from time to time regarding the platform and its working. And trust me, the support team was omnipresent to help us out.

During client onboarding, their help was our main guide. Even now, after exploring the forum to a great extent, our queries are always answered with complete satisfaction, in the rare case that we need to reach out.

In working with WP Engine’s support team, we have always found them to be very patient, and they always go above and beyond to resolve our issues. We are truly grateful to have such a dedicated team and so are our customers.

over to you

The above is what we learned working together WP Engine And behind every point I’ve listed is a customer success story. These are exactly what an aspiring WordPress starter or a budding WooCommerce store owner would want from their hosting brand. In fact, it is much more. And the best part is that these benefits keep adding up as WP Engine keeps growing its platform!

Anyone who wants to build a powerful WordPress website or a comprehensive WooCommerce store, we would definitely recommend it to our friends at WP Engine. Their amazing team makes our lives easier with their diverse solutions and quick response times.


Learn more about WP Engine’s new eCommerce hosting options that make WooCommerce even better, up to 40% faster, and driving sales up to 18% better.

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