Saturday, May 21st, 2022

Is your site ready for core web vitals?

The “core web vitals” have generated a lot of buzz in recent months, due in large part to Google’s Page Experience update, which concluded in August.

The update elevates the role of core web vitals in Google’s search algorithm, meaning these new, user experience-focused metrics now have a direct impact on your site’s discoverability and position in search.

There are several ways you can measure core web vitals and improve your site’s metrics. Join the experts at WP Engine and Google on October 21st at 200PM CDT to get the latest on core web vitals and learn how you can optimize your site to deliver fast and beautiful digital experiences that delight users and rank high. How can you customize.

Site owners, developers, and marketers should take a look at what core web vitals have in store. Read on for a preview of our upcoming, informative live session!

What are Core Web Vitals?

Core Web Vitals, a subset of the page experience prompts included in Google’s Web Vitals initiative, launched in 2020 as a way to provide integrated guidance for quality prompts that are designed to “provide a great user experience on the web.” are necessary for.”

While the list of core web vitals can grow over time, Page Experience Update focuses on three key areas: load speed, interactivity, and visual consistency, with the introduction of these metrics:

  • Largest Contentful Paint (LCP): Measures loading performance. To provide a good user experience, LCP must occur within 2.5 seconds of a page being loaded for the first time.
  • First Input Delay (FID): Measures interactivity. To provide a good user experience, the FID of pages must be less than 100 milliseconds.

How concerned should site owners be about the impact of core web vitals on their site rankings?

Site owners may have already noticed changes in their rankings related to core web vitals, although sites that were already prioritizing user experience are unlikely to be caught.

Overall, core web vitals should be viewed as a set of additional factors that are joining Google’s larger list of page experience search signals with the goal of optimizing that experience for the end user.

While LCP, FIDE, and CLS now play a central role, mobile responsiveness, site security, and other user experience factors are as important as ever, resulting in the larger “page experience” that now affects a site’s Google rankings. does.

If you’ve already focused on providing a great user experience on the sites you’ve built, Core Web vitals shouldn’t make for a huge departure from the efforts you’ve already set in motion.

That said, if your sites are suffering from ongoing performance issues, or you’re building a new site and you’re not sure what to focus on, then the core web vitals should be the spark you need for all. The user experience needs to be prioritized with the resources needed for this.

What are some of the best tools for measuring core web vitals?

Site owners can measure core web vitals using Google’s many web developer tools, including Lighthouse and PageSpeed ​​Insights, or the Chrome User Experience Report, which provides anonymous, real user measurement data for each of the above metrics (and more). collects.

In addition to those options, the following solutions provide insight into core web vitals as well as other metrics that are helpful in measuring the overall user or page experience:

  • WebPageTest: Allows you to compare the performance of one or more pages in a controlled laboratory environment and take a deep dive into performance statistics and test performance on a real device. You can also run Lighthouse on WebpageTest.
  • Search Console: Monitor, maintain and troubleshoot your site’s appearance in Google search results, including core web vitals data for each page.
  • Site Kit: Free official plugin for WordPress with Search Console and PSI API integrated into your WordPress dashboard.
  • Chrome Dev Tools: Allows you to profile the runtime of a page, as well as identify and debug performance bottlenecks.

While these tools can provide useful guidance for focusing, it is important to note that core web vitals are actual user monitoring (RUM) metrics, and it is recommended that laboratory data be used to measure RUM as well. tooling for all sites. Ideally, changes measured through laboratory data that occur during development and staging should be reflected in the RUM data.

For more information on measuring and improving the key web vitals of your site, check out this eBook, which includes detailed, step-by-step information you can use to get started now!

Core Web Vitals: The Managed WordPress Difference

To ensure that your website is achieving a healthy Core Web Vitals score, these three areas are important for you to focus on:

Fast hardware and up-to-date software: Provides the resources needed for better overall speed and uptime as well as for uncached hits.

fast network: Delivers page content quickly with optimal load times.

Clean front-end code: Minimizes unwanted layout changes, ensuring a smooth user experience.

WP Engine provides solutions for customizing core web vitals at all three of these layers.

Atlas: The Future of Headless WordPress

WP Engine is the fastest managed WordPress platform on the planet with a proprietary global network that delivers unprecedented speeds. Adding Atlas and Node.js to the stack increases speed and performance by a second order of magnitude, executing pages up to 10X faster than traditional WordPress. Developers can build personalized, omni-channel, back-end integrated experiences as static sites with faster speeds.

Click here to learn more, or talk to an expert now for the answers to all your key web important questions!

Join WP Engine for our upcoming Ignite roundtable discussions, where you’ll learn even more about the core web vitals and ways you can make sure your sites are ready for Google’s latest algorithmic updates!

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