Sunday, January 23rd, 2022

Should you watermark images in your WordPress gallery?

Yes, but with merit.

As a professional photographer, or as anyone selling images online, watermarking is a good protective measure against theft of your intellectual property – but it’s not something you should use all the time, and when There are best practices to follow when you watermark images.

Watermarking in a nutshell

Watermarking, which means adding a copyright mark or logo to an image, is not a new practice. Remember the good old “print” days, when photographers used to send or hand you prints with the words “copy” or “proof”? You would then order the print you wanted and they would create the clean print for you with the words removed (you could be a millennial, of course, but that’s how things used to be back).

Nowadays, most photographers have moved their portfolios online and those who watermark images digitally; Adding text, logos or symbols to images as a way of preventing Internet users from stealing.

Great Watermarking Divide

There are many photographers who avoid watermarking, for several reasons:

  • Photography is about aesthetics and sprinkling a large watermark on the stunning image of an iceberg or badger goes against that fundamental; It is an eyesore that can reduce the viewer’s appreciation of the image.
  • However, make the watermark too small – such as adding a small © to the corner or border of the picture – and there is a risk that someone may crop or Photoshop it.
  • Watermarking can prevent other websites from featuring/backlinking your gallery images, prefers to display clean images. This can put a dent in the SEO of your site.
  • If you use your company logo as a watermark, then one day to update your logo, you will have to go back through all your old images and update their watermark.
  • Watermarking does not guarantee 100% image security – some digital thieves may have the tools and tactics to achieve this if they are patient and determined.

On the other end:

  • Watermarking can elevate your personal brand, Internet users flock to associate your watermark/brand with a specific style or style of photography. In an online environment filled with a flood of imagery, this can prove useful. Think of the watermark as your artistic “signature” (it can also take the form of your signature).
  • When you watermark images, it can encourage Internet users to search your website to see more of your work, especially when your images are shared around social media platforms, photography groups, etc.
  • When best practices are followed and watermarking is used along with additional protective measures, it is a fairly robust method of protecting you.

When to watermark images – or not

We examined the issue of watermarking in an old blog a few years ago, and our approach has stood since then: You should watermark, but you don’t need to watermark. All of your images. For example, online images that are so small or low-resolution that no one will realistically see the value in stealing them do not need to be watermarked. Watermarking should be reserved for your most precious large-sized, high-quality images.

Easy Watermarking Solution

The best way is to use the right digital tools to add a “quality” watermark to your images before uploading them to your site, and there are plenty of them. You can look at tools like Adobe Photoshop, Watermark, Cheap-as-chips Watermarquee or Watermarkly, which range from cheap to free.

Especially when selling images from a WordPress website, look no further than our FooGallery PRO commerce plugin, which comes with built-in functionality to add a professional watermark to your images; Whether it’s a watermark design from our library (see below) or one you create yourself (with Adobe Spark Post, for example).

Watermark Design for FooGallery PRO Commerce
Watermark designs included with FooGallery PRO Commerce

To save you time, the watermark is applied at the gallery-level to all images in the selected gallery, rather than you having to apply it before uploading or to each individual image. So you should keep all the images you want to watermark in a single gallery.

The watermark appears only on full-size images that website visitors open in Lightbox; It will not appear on gallery image thumbnails. Depending on your settings, you can choose to show a singular watermark, or you can have it repeat throughout the image.

As an added security measure, PRO Commerce also includes an option for right-click image protection for your gallery, so that visitors can view the high-resolution full-size images in your gallery lightbox, where they will be watermarked.

For your most valuable images, it may be worthwhile to go a step further from time to time. There are tools you can use to search the Internet for your images, see who is actually using them, and assess whether they are doing so legally. Try Google Reverse Image Search, Duplicate Checker or Tiny.

Some Watermarking Tips

If you decide to watermark images in your WordPress gallery, there are a few things to remember:

  • Always make the watermark the right size. If it’s too big it will destroy the appeal of your images. If it’s too small no one will see it, or it will be easy to remove. 1/16 of the watermark. ideal to be aroundth image size.
  • Avoid placing your watermark over the entire image. It is always better to place it in a corner or on the border where it will make the least amount of “noise”. However, you may want to ditch sites like iStockPhoto that repeat watermarks on their images – if you do, copy the suit and keep the watermark fairly transparent.
  • Watermarks should have little or no color to them and should be clean and simple when graphic. If text, legible.
  • They need to be semi-transparent to show more of the image.

Many people say that the best way to protect your images is not to put them online. Yet this is simply impractical in the age of e-commerce. However, you can watermark images professionally and add right-click protection with FooGallery PRO Commerce. It works in your browser’s search box with some of the occasional search agents, and you should be able to put your images in the right (paying) hands.

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