Hit enter to search or ESC to close
Image Source: Pexels
It is understandable how we are becoming more fixated on gadgets as our confinement continues due to the pandemic. People now browse their computers and phones more than in pre-pandemic times. Because of this, many businesses are going online and adopting the latest trend. As such, it should come as no surprise that competition in web content creation is becoming tighter.
Now the challenge is not just to increase web traffic. Yes, your primary goal is to grow your web audience. But what matters more is that your visitors keep coming back to your website. Reaching your target audience is a good thing, but building a bond with them is a must.
Here, we will talk about the amazingly excellent web content that you can create. We will also provide the key elements needed for your website for this content to work.
Don’t underestimate the power of laughter to reduce your stress. Viral and hilarious content can increase your website traffic. For many people, memes are a digital version of insider jokes. And even you can maximize its potential for marketing your content and products.
Amidst the pandemic, chilling with our friends is something we miss. But with memes we can remember the funny moments of our life. A single photo can make your audience laugh their hearts out and push your content further. In a 2019 study, 74% of people shared memes to make people laugh or laugh.
Moreso, you have to understand that now most of the web users are Millennials and Gen Zs. Believe it or not, memes are attracting them more. In the same study, 43 percent of 13-17 year olds and 56 percent of 18-20 year olds were following meme accounts or websites. And for many young consumers, memes are a huge form of entertainment.
YPulse. retrieved from
People are curious. But, we are often busy with many things. As such, the present scenario has allowed us to explore some of the things we know nothing about. How to do this, improve it, and create your own These are common questions on search engines.
You can work magic on your product by integrating it with the content. For example, you can create a tutorial on making something using a product you’re selling. This way, you will get more visitors and attract more customers. In addition, you can innovate or create unusual but skillful things using your product.
The pandemic’s toll paved the way for the emergence of small businesses on the Internet. Now, online products and services are almost everywhere. With the economy still recovering, prices and wages are not as stable as before. Thus, it is no surprise that people are turning to newcomers to the market.
In a recent study, 39% of consumers said they increased their online purchases in the first quarter of 2021. Nevertheless, people are still wary as scams and counterfeit products are becoming more prevalent. As such, people want to be sure that the products they want to buy are legitimate. Posting reviews on your products can lead to more audiences and increase your credibility.
Now that we are moving towards digital marketing, online reviews have become a staple now. As the IoT era reaches its peak, it will increase its appeal as more products are connected to the Internet.
Retrieved from Digital Marketing Community
People prefer common sense and rankings. Who doesn’t? For each category, we make a list of candidates and rank them as per their preference. That’s why different websites rank different products, services and everything. You can start within your niche before expanding. But your web ranking should be related to your theme and products.
For example, Watchmojo started ranking various movies and TV shows. Now, we can see that it covers a wide range of topics. This extends to actors and actresses, and music of different genres and even music. But, it remains within its limits.
The same goes for your product or services. You can start ranking things that you can relate to your web offering. As time goes on, you can expand your topic coverage but stay within your niche.
Videos, photos and infographics are important in your web content. Imagine that your web is just full of words and text. Sure, your explanation is straightforward and comprehensive. But, reading long posts without photos, infographics and videos can be exhausting.
These are visual representations that will add appeal to your content. For example, your post is all about tutorials or product reviews. It is best if you include real picture or video of your products. Even if you do it online, adding these things will make your content more tactile and engaging. If you have statistics on your post, it is good to have infographics so that readers can understand it better.
Even when dealing with new things, visuals play an important role in learning them in the simplest way possible. Sixty-five percent of the global population are visual learners, while 30% are auditory learners. With video, both our visual and auditory senses are working. It’s no wonder why people love watching videos when they try to learn a new recipe or project.
Things don’t end with what you see on your website. You have to be smart to know how to increase your website searches. It’s a good thing you can find tons of great ideas at local tech or events like WordPress Meetups and WordCamp US. Below are some essential tips for marketing your website.
Knowing your audience is a primary step in increasing your web appeal, as it may sound. You first need to know the demographics and who you want to offer your products and services to. If you are doing it online, you need to know how to attract people of different age groups. Doing so will help you create marketing strategies.
retrieved from statista
Don’t be too much. Your primary goal should be to educate, not sell. People often don’t want them to be marketed or sold, so observe the subtleties.
Avoid jargon and other high-pitched words. If you want to capture the attention of your audience, make your sentences as simple as possible. This is more important when posting product reviews and tutorials. This way, people will understand it better and can move towards your website.
Also, post your content in short pieces. This way, readers will not get bored and can scan it in less time. You can do this in a modular or per-chapter format instead of linear.
Being a copywriter isn’t just about grammar and sentence structure. Enlist the help of people who can bring your text and photos to life and pique your audience’s interest.
From the title and meta description to your content and hyperlinks, focus on one keyword. Use best practices to increase traffic to your website.
Now driving traffic can be challenging as website building is faster than before. But with proper practices and strategies, you can go face-to-face with others. Sure, a newcomer like you will take time. But as long as you do the right thing and put your heart into it, it will pay off in no time.
About the author