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Would you know your ideal customer if they visited your website, downloaded an app, or just moved to a physical location?
Learning the type of person who will turn into your perfect customer requires a little research and market savvy, but it is something that can prove valuable to any business that is looking to convert consumer goods to services. Selling products online.
Most of the elements that make up the ideal customer or target market are the same regardless of the type or size of the business. It’s all about doing the right homework so that you can connect with the right people when they are ready for the product or service you have to offer.
This guide will help you find your ideal customer, create a customer profile that you can use to generate more similar customers, and questions you will need to know about these highly valued customers or buyers. You can ask for help in finding something.
Forbes may have described it best: “The more you get to know your ideal customer, the easier it will be for you to create content that speaks directly to them. You become magnetic. When a potential customer thinks you’re them’ received’, your offer becomes more attractive.”
And that, in a nutshell, is the essence of an ideal customer: someone who looks at your brand or product and thinks “you get them.” They are attracted to what you are doing and enjoy the experience of connecting with your business.
They may also find the shopping experience less transactional and it is something they really enjoy doing. From a user’s perspective, you get the feeling when you visit your favorite store (in person or online) and it seems that every item is exactly what you need. It is the magic of a great shopping trip that makes you happy and satisfied with your shopping.
An ideal customer makes each experience with your company feel this way more often. Ideal customers also have some qualities in common:
It’s a loaded question: How do you figure out what an ideal customer looks like?
Forbes breaks it down into seven key features. But you can take it a step further and turn those features into questions you can ask to help build a perfect customer profile (in the next section).
Here you start:
Once you figure out who an ideal customer is, your goal will be to get more of them. These are the people who will be most loyal to your brand, products or services. They will refer friends and be your greatest ambassadors.
But do you know how to identify an ideal customer? (Chances are your audience already includes some of them.)
There are often a few key gifts that can help you figure out how to differentiate these customers from the rest so that you can start to build an audience persona that helps generate more interest from similar people.
Identifying your ideal customer is a two-part process. The first is an internal analysis of your product, service or offering. Do your own audit by answering the following questions:
The second part of identifying your ideal customer is taking a look at your audience. Use these questions to guide your thought process about how your best current customers can help you create the “ideal customer persona.”
Once you’ve done an internal analysis and customer analysis, it’s time to turn that information into an ideal customer persona that can help shape marketing and sales decisions.
This personality is a profile you use to describe what an ideal buyer would look like. This may include information such as demographic profile, ways to identify this customer, background information, customer goals, customer needs, customer fears and challenges, and the overall characteristics of these customers.
This is a compilation of all the data you have collected in your analyses. What you might find is that you have some “ideal customers”. Ok. Create a buyer persona for each to help shape your sales and marketing decision-making process. Once you’ve got a personality or two, you can dive deeper into creating an even more targeted ideal customer profile.
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Creating a perfect customer profile is a game of 20 questions. You want to gather information and data about good customers, their habits and goals, and needs so that you can market and sell to more people like them
Note that some questions you have to ask directly through surveys or polls, while others you can find answers by looking at existing data.
Gather the answers to these questions:
Once you start looking, it becomes very easy to identify your ideal customer.
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For most companies, there isn’t just one type of ideal customer. There may be two or three different types of great customer personas to make, depending on whether the customer is new or coming back and what type of product or service they are buying.
Here’s why it’s so important: By marketing and selling to an ideal customer base, you can increase sales and revenue while potentially spending less on acquiring each customer. That’s the value of targeting.
It’s also okay to change how you feel about a perfect client’s makeup over time. As your business matures, the definition of who you want to do business with may also change. It’s a good practice to go through some of these ideal customer practices every few years to make sure you and the appropriate target audience are building the right relationships.
Carrie Cousins has over 15 years of experience in media, design and content marketing. She works in digital marketing and is also a freelance writer and designer specializing in creating amazing online experiences for small businesses. His work has been featured in publications such as Design Shack, WebDesigner Depot, The Next Web and Fast Company. She is an avid runner, useful to Australian shepherds at home.
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