Wednesday, May 18th, 2022

Who is your ideal customer? 20+ questions to ask

Would you know your ideal customer if they visited your website, downloaded an app, or just moved to a physical location?

Learning the type of person who will turn into your perfect customer requires a little research and market savvy, but it is something that can prove valuable to any business that is looking to convert consumer goods to services. Selling products online.

Most of the elements that make up the ideal customer or target market are the same regardless of the type or size of the business. It’s all about doing the right homework so that you can connect with the right people when they are ready for the product or service you have to offer.

This guide will help you find your ideal customer, create a customer profile that you can use to generate more similar customers, and questions you will need to know about these highly valued customers or buyers. You can ask for help in finding something.

What is an ideal customer?

Forbes may have described it best: “The more you get to know your ideal customer, the easier it will be for you to create content that speaks directly to them. You become magnetic. When a potential customer thinks you’re them’ received’, your offer becomes more attractive.”

And that, in a nutshell, is the essence of an ideal customer: someone who looks at your brand or product and thinks “you get them.” They are attracted to what you are doing and enjoy the experience of connecting with your business.

They may also find the shopping experience less transactional and it is something they really enjoy doing. From a user’s perspective, you get the feeling when you visit your favorite store (in person or online) and it seems that every item is exactly what you need. It is the magic of a great shopping trip that makes you happy and satisfied with your shopping.

An ideal customer makes each experience with your company feel this way more often. Ideal customers also have some qualities in common:

  • They feel that the price you ask is equal to the value of the product or service they receive.
  • They appreciate your brand and what you do for them.
  • They are repeat customers and refer friends and family to your business.
  • It is easy to communicate with them and respond to your requests for feedback.

How do you determine your ideal customer?

It’s a loaded question: How do you figure out what an ideal customer looks like?

Forbes breaks it down into seven key features. But you can take it a step further and turn those features into questions you can ask to help build a perfect customer profile (in the next section).

Here you start:

  • Look at your customer base and make it a point to collect some demographic information.
  • Pay attention to known habits – how often they shop, what they buy, search queries on the site.
  • Know the goals and aspirational values ​​of your customer base.
  • Understand their fear and pain points.
  • Gain control over what a buyer needs to do to make the final buying decision.
  • Profile the kind of clients you want to work with. (It’s also okay to “interview” them.)
  • Understand the needs and requirements of the people who buy from you.

How to identify an ideal customer

Once you figure out who an ideal customer is, your goal will be to get more of them. These are the people who will be most loyal to your brand, products or services. They will refer friends and be your greatest ambassadors.

But do you know how to identify an ideal customer? (Chances are your audience already includes some of them.)

There are often a few key gifts that can help you figure out how to differentiate these customers from the rest so that you can start to build an audience persona that helps generate more interest from similar people.

Identifying your ideal customer is a two-part process. The first is an internal analysis of your product, service or offering. Do your own audit by answering the following questions:

  • What is special about the product or service we offer? Create a unique selling proposition.
  • What are your sales goals? Does your current customer base help you meet those goals or do you need to reach more or different people?
  • What do past customer interactions look like? Are they positive or negative? What can you do to repair them if necessary? Customer service is an integral part of customer interaction, experience and brand loyalty.

The second part of identifying your ideal customer is taking a look at your audience. Use these questions to guide your thought process about how your best current customers can help you create the “ideal customer persona.”

  • Who is in your current customer base? Think about demographics, spending habits and frequency, and income levels. Does this premise match the type of customer you identified in your internal analysis? There must be a logical connection here.
  • What are the habits of your current customers? If you’ve been collecting data from online shopping, email, and website analytics, you probably have an idea of ​​what the habits of your current customers are. The type of device they use—Apple or Android—everything from referral visits (whether they came to your website from Facebook) can shape how you catch more people like these customers. The more you know, the more you can work to do similar things to reach more people who fit this ideal profile.
  • What are the goals of your best current customers? It can be a little more difficult to figure out, but if you can get into the mindset of an ideal customer, it’s easy to figure out how to attract more of them. Customer goals often begin with their habits. What pages and content on your website are people visiting most often? It can provide valuable insight into those goals.
  • What are customers worried about? Do you have high cart abandonment rates when a shipping fee is paid? This can be an indicator of customer concern. Use this information to shape your visitor experience to address as many concerns as possible for this important group. (In this example, free shipping can help drive sales.)
  • What do customers need? Again, this is a deep dive into analytics from your website and direct feedback. If you can provide what customers ask for the most, you will turn those people into more considerate customers because you are meeting their needs.
  • With whom do you like to work? There are some clients and client profiles that you enjoy working with more than others. Those pleasant interactions are the ones you want more and are identifiers of an ideal customer. Think about what those customers have in common.

Once you’ve done an internal analysis and customer analysis, it’s time to turn that information into an ideal customer persona that can help shape marketing and sales decisions.

This personality is a profile you use to describe what an ideal buyer would look like. This may include information such as demographic profile, ways to identify this customer, background information, customer goals, customer needs, customer fears and challenges, and the overall characteristics of these customers.

This is a compilation of all the data you have collected in your analyses. What you might find is that you have some “ideal customers”. Ok. Create a buyer persona for each to help shape your sales and marketing decision-making process. Once you’ve got a personality or two, you can dive deeper into creating an even more targeted ideal customer profile.

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What makes an ideal customer profile? (questions to ask)

Creating a perfect customer profile is a game of 20 questions. You want to gather information and data about good customers, their habits and goals, and needs so that you can market and sell to more people like them

Note that some questions you have to ask directly through surveys or polls, while others you can find answers by looking at existing data.

Gather the answers to these questions:

1. What is their gender and age?

2. What is their education and income level? (Ranges are fine.)

3. Where do they live?

4. What equipment are they using?

5. Who is referring these clients to you? (advertisements, social media sites, emails, etc.)

6. What does it take to be a good buyer? To whom do they look?

7. What scares or frightens you? (See leave rate, exit page, or customer support issues.)

8. What can our product or service do to make your life easier?

9. Did you buy this product on impulse? If yes, what do you want it to be?

10. How long did you shop before making a decision?

11. What kind of customers or purchases are you excited about with the work your company is doing?

12. What attracted them to this product or service?

13. What problem does it solve?

14. How soon do you plan to use it?

15.Did the customer buy any other related item? (Or are they planning?)

16. Did they refer someone else to your business?

17. Have you seen them interact with you on your website, on social media, or in a physical location before now (at the time of purchase)?

18. Did they use promo codes or coupons?

19. Did they sign up for communication with your company?

20. Have they negotiated with after sales support or customer service?

Ideal Customer Characteristics

Once you start looking, it becomes very easy to identify your ideal customer.

  • They shop regularly.
  • They are often ambassadors promoting your brand or product online and in person.
  • They refer others to your business.
  • They provide feedback but are not a drain on your support resources.
  • They are the exact personalities you are marketing to.

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key takeaway

For most companies, there isn’t just one type of ideal customer. There may be two or three different types of great customer personas to make, depending on whether the customer is new or coming back and what type of product or service they are buying.

Here’s why it’s so important: By marketing and selling to an ideal customer base, you can increase sales and revenue while potentially spending less on acquiring each customer. That’s the value of targeting.

It’s also okay to change how you feel about a perfect client’s makeup over time. As your business matures, the definition of who you want to do business with may also change. It’s a good practice to go through some of these ideal customer practices every few years to make sure you and the appropriate target audience are building the right relationships.

ideal customer




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