Wednesday, May 18th, 2022

Why You Need Two-Factor Authentication for Shared WordPress Accounts

The significant increase in data breaches every year has become worrying. As of September 30, 2021, the Identity Theft Resource Center has reported 1,291 breaches. The year was not over yet, but the number surpassed the 1,108 violations recorded in 2020.

Last November, web hosting company GoDaddy experienced a data breach compromising 1.2 million WordPress accounts that work with its platform.

WordPress is one of the most popular website platforms today – if not the most popular website platform. According to W3Techs, 43.3 percent of all websites today use WordPress as their content management system. It is the go-to platform for many businesses whose online presence depends heavily on the structure it provides.

Most companies have teams to manage their business websites. They create WordPress accounts that their employees use and share for daily tasks.

However, this common practice poses a security risk as multiple people have access to the same account. One way to do this is to use two-factor authentication. Read on to know more about it and how it works.

What is Two-Factor Authentication?

Two-factor authentication (2FA) is a security system known as dual-factor authentication or two-step verification.

As the name suggests, it requires the user to input two different information to access an account. The first is usually the account password.

The second factor may vary depending on the platform. This can be a fingerprint or a one-time passcode (OTP) sent to the account owner’s email address or phone number. It can also be a security question that only authorized people know the answer to.

why it matters

Being a victim of data breaches can be devastating to any business. According to IBM, companies could lose an average of $4.24 million per incident, the highest in 17 years.

Due to the pandemic, more and more businesses are moving to the digital space, making data privacy a more important part of their operations. However, not every company has the knowledge or staff to take top security measures.

Two-factor authentication is an inexpensive and straightforward solution that can greatly help businesses of any size or budget.

Many data breaches also focus primarily on login data, including email addresses or usernames and passwords for any given account. However, some of the breaches did not involve other linked accounts such as mobile numbers and authentication apps.

If a malicious party tries to log into an account with two-factor authentication enabled, they can’t get in. Sure, they have the first factor (the password), but they couldn’t access the required second factor.

This system is not completely foolproof, but two-factor authentication is an effective deterrent against hackers and identity thieves.

problem with shared accounts

Two-factor authentication is more often intuitive when logging into personal accounts. However, this can cause some issues with shared accounts.

Most account owners choose to send a code to their mobile phone or email address. However, this is not ideal for shared WordPress accounts, as not all team members have access to those accounts or devices.

Then team members would have to go back and forth to input the code, which is usually time sensitive.

It’s not practical to use SMS or email for two-factor authentication for shared accounts, so your business needs a more efficient solution.

Two-factor authentication tool for your WordPress account

Other, more effective ways to integrate two-factor authentication into your shared WordPress login. Below are the two most convenient methods.

Certification Programs/Services

App or web-based authentication programs and services are an effective and inexpensive tool to help you manage logins to your shared accounts. They allow you to share 2FA codes for a single account between two or more users.

Managers can grant access to Authenticator, which each team member can use to log into the business’s WordPress account.

Every time you try to log in to your WordPress account, it will ask for a code. You can then open your authenticator tool and copy the WordPress 2FA code from it to gain account access.

These tools give authorized users easy access to a shared account, eliminating the frustrating need for time-sensitive communication that comes with SMS or email verification.

One of the major benefits of using these tools is that they can support multiple accounts. That’s why you can only use one authentication tool for all your business’s shared accounts.

wordpress plugins

If you don’t want to use authentication tools, you can also use 2FA plugins specifically for WordPress. You have lots of options, which you can find on WordPress.org’s plugins catalog.

Be sure to read the description carefully before installing. Most of them can send codes via SMS and email. But even if you want a more convenient login experience for your shared account, you’ll still need an authentication tool to generate the 2FA code.

make safety a priority

With digital interactions and transactions becoming the norm, digital security has become increasingly important. Be sure to protect your business, employees and customers by investing in a strong security system. This should include two-factor authentication for your shared WordPress accounts.

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